How Technology Is Reshaping the Concept of Play
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for...
View ArticleSuper Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl...
View ArticleA Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died...
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group...
View ArticleSears Chairman Eddie Lampert Refuses to Let the Chain Go
Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan....
View ArticleYou & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House...
Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority...
View ArticleFord and Audi Partner With Qualcomm to Demo 5G Cars That Talk to Stoplights
Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker...
View ArticleThe Daily Show With Trevor Noah Brilliantly Spoofs M. Night Shyamalan’s ‘Glass’
Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the network's branded content...
View ArticleHBO Created Soprano Nicknames for Brands, Celebs and More. Here Are Some of...
Most of us go through life hoping not to earn a strange nickname, but a Sopranos nickname worthy of the mob lifestyle? That might just be an offer you can't refuse. HBO's Twitter account today has been...
View ArticleTurkish Airlines Returns to the Super Bowl With a 30-Second Spot
Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to...
View ArticleThe Rise of Super Publishers Doesn’t Necessarily Mean Armageddon
When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically...
View Article18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
View ArticleTwitter Is Considering Adding Status Updates, More Messaging-Like Features in...
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...
View ArticleThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...
What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...
View ArticleIntel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
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