Everlane Is Encouraging Customers to Take a Stand Against the Separation of...
"For families. For unity. For our basic human rights." That's how Everlane opens its email asking people to march in this weekend's Families Belong Together rallies protesting the separation of...
View ArticleLuggage Company Away Raises $50 Million in Latest Round of Funding
Away, the luggage brand that's taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleWhy The Players’ Tribune Teamed Up With Budweiser for This Unique Event Space
Want to mingle over beers with the Knicks' Tim Hardaway Jr. or talk shop with the Blazers' C. J. McCollum? Look no further than The Players' Lounge. The event space, which opened in February at The...
View ArticleSnapchat Story Ads Work: Here’s How to See Success in Seconds
A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has...
View ArticleHow Live Events Can Boost Digital Marketing
You're on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes...
View ArticleDoes Live Video Make Sense for Your Brand?
If you're following 2018 FIFA World Cup Russia, you've probably noticed the unprecedented amount of video coverage it's delivering both on TV and in the digital space. It is the world's most widely...
View ArticleThis New Film Is a Poignant Reminder About the Joy of American Citizenship
As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a...
View ArticleInstagram: Here’s How to Mute a Topic on Your Explore Tab
Instagram recently updated its Explore section, splitting content into different topic channels across the top of the screen. For instance, your Explore tab may have topics like "Animals" and "Food."...
View ArticleMediaCom Continues Its Hot Streak After Picking Up Adidas’ Global Media Business
Adidas has selected MediaCom, part of WPP's GroupM, as its new global media agency partner, following a review. Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the...
View ArticleHow AI Will Create a More Flexible Future for Brands
Thinking years ahead from today, there's little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She'll look at...
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