Hulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View Article5 Steps for Protecting Your Brand Against Social Media Piracy
Social media has a problem with piracy. A rudimentary search on Facebook turns up films, TV shows and sports events that should be pay-per-view or subscription based. A reported one billion (yes, you...
View ArticleHow This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...
View ArticleShopping via Instagram Stories Just Went Global After Having Been Tested...
More than 90 million Instagram accounts are tapping to reveal tags on shopping posts each month, so the Facebook-owned photo- and video-sharing network is adding new ways for its users to shop....
View ArticleWith a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a...
The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in...
View ArticleThe Martin Agency Redefines ‘Virginia Is For Lovers’ Nearly 50 Years After...
Developed almost 50 years ago when the agency was still known as Martin & Woltz Inc., The Martin Agency's "Virginia is for lovers" has stood the test of time, becoming one of the most iconic...
View ArticleFacebook Is Looking to Add Someone With Serious Experience in Human Rights...
Facebook is looking to add a heavy hitter in the areas of human rights and public policy to its C-Suite, either at its headquarters in Menlo Park, Calif., or its office in Washington, D.C. A job...
View ArticleHave Media Outlets Become Billionaires’ Newest Charity Projects?
Billionaires have long been known to donate loads of cash to nonprofits or create their own foundations in the name of "giving back." Now, they're also seemingly buying media companies. Marc and Lynne...
View ArticleHow Bloomberg Media’s First Chief Product Officer Troubleshoots the Internet
Julia Beizer was a reporter at The Washington Post when her boss went on maternity leave and left Beizer as the stand-in newsroom liaison to the company's new article page design. It was Beizer's first...
View ArticleThese 3 Mechanical Engineers Crafted a Marketing Powerhouse
After founding the apparel company Belong Designs straight out of college, best friends Ben Thomson, Shamus McNutt and Mark Grubbs noticed business owners peppering them with questions about their...
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