Goodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and...
View ArticleWant to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should...
Religion is on the decline among young people--at least that's what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View Article3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising...
View ArticleThis Cannes Lions Audio Winner Silenced an Entire Soccer Stadium in Support...
CANNES, France--A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created...
View ArticleMcDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into...
CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that created a...
View ArticleBudweiser Takes Print Grand Prix at Cannes for Cheeky Ads That Sent Fans...
CANNES, France--Even a brand as big as Budweiser can't afford to license images of all the rock stars who've been photographed with its product over the years. But Brazilian agency Africa found a fun...
View ArticleWhat’s That Sound? IKEA Shoppers Double Take in This Wookiee-Themed “Solo”...
Maybe it's bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain's showrooms to "discover a galaxy full of ideas."...
View ArticleA Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates
CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions,...
View ArticleGlassdoor: LinkedIn’s Jeff Weiner Blows Past Facebook’s Mark Zuckerberg
LinkedIn CEO Jeff Weiner skyrocketed up the list of Glassdoor's sixth annual Employees' Choice Awards Top CEOs in 2018 list, while his counterpart at Facebook, Mark Zuckerberg, continued his slow...
View ArticleGroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing...
WPP-owned GroupM, the world's largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9...
View Article#AssumeNothing Campaign Calls Out Men Who Mistook Black Women for Sex Workers...
CANNES, France--Sherry Collins has a long history in advertising and media: for years, she worked in production on campaigns for brands like Reebok and British Airways in addition to music videos for...
View ArticleHavas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
View ArticleApple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and...
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the...
View ArticleHow These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in...
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely...
View ArticleInstagram Announces a New Video App to Directly Compete With YouTube and...
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release...
View Article3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category,...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View ArticleCreator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop...
View ArticleJBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav...
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