Week of Feb. 17 Evening News Ratings: The CBS Evening News Shows Signs of Life
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54...
View ArticleKaroline Leavitt Sidelines the White House Correspondents’ Association
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going...
View ArticleAfter Less than Two Years as CEO, Unilever’s Hein Schumacher Receives His...
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down...
View ArticleDigital Evolution and Omnichannel Success With Monster Energy
In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the...
View ArticleFriday, Feb. 21 Evening Cable News Ratings: Kaitlan Collins Is 1st in the...
CNN finished the week in second place in the Adults 25-54 demo, ahead of MSNBC and behind Fox News. The Source with Kaitlan Collins was the network's top show within the demo, while The Five and The...
View ArticleClaydra Rhodes to Co-Anchor Evening News a KBMT in Texas
Claydra Rhodes will co-anchor the KBMT 6 and 10 p.m. evening news alongside Jordan Williams starting Tuesday, February 25. The Southeast Texas native started her career at the Beaumont, Texas ABC and...
View ArticleMSNBC Layoffs May Follow Programming Overhaul
One day after announcing a programming overhaul that saw Joy Reid exiting the network, MSNBC is said to to be instituting widespread layoffs. In a joint statement posted to social media, the WGA East...
View ArticleSkinnyPop Upstages Jennifer Aniston as Hershey Brand Hits the Oscars
This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and...
View ArticleMonday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in...
Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out...
View ArticleIndiana Meteorologist Doppler Dan Reynolds has Died at 71
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire...
View ArticleMax Says It’s Game Over for Sports Tier Add-On
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its...
View ArticleShake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement...
View ArticleNBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons...
View ArticleIs Tegna Looking to Hub Weather in Its Local Markets?
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like...
View ArticleWalmart Takes a Page From Amazon’s Playbook to Sell More Ads
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to...
View ArticleAppLovin is Officially the New Target of Short Sellers
Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: "It's disappointing that a few nefarious short-sellers are making false and...
View ArticleAmazon Is Running Video Ads in Rufus, Its Gen AI Search Engine
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help...
View ArticlePete Distad to Lead Fox’s New Streaming Platform
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad...
View ArticleSinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
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