What to Know About McDonald’s New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site...
View ArticleHellmann’s Takes Harry and Sally Back to Katz’s Deli for Super Bowl Ad
Hellmann's wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleCharter Communications Facing Lawsuit in Death of Dylan Lyons in 2023
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023,...
View ArticleSmoothie King Taps Caliber’s Claudia Schaefer as CMO
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the...
View ArticleSearch is On for NBC Chicago Employee Kevin Spencer Missing Since Friday
NBC Chicago employee Kevin Spencer has been reported missing after he didn't arrive for work this week and his family said they have been unable to reach him. Spencer works in the IT department at the...
View ArticleLeadership and Growth: Insights From Michael Kassan, Founder and CEO of 3C...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures. In this conversation, recorded at CES 2025, they discuss the...
View ArticleWeek of January 20 Cable News Ratings: Trump’s First Week in Office Lifts All...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 20, 2025. Coverage of Donald Trump's inauguration and the news that followed his return to the White House...
View Article4 Brand Challenges Facing McDonald’s New CMO
The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO)...
View ArticleAKQA Americas Restructures Leadership Team
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for...
View ArticleBarry Keoghan Helps a Donkey Build a Website for Squarespace
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a...
View ArticleGoogle Workspace’s Super Bowl Debut Showcases 50 Small Businesses That Use AI
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a...
View ArticleAmerican Airlines CEO Robert Isom Responds to Tragic Washington, D.C Plane Crash
American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American...
View ArticleGolden Girls Go Wild in WeatherTech’s Super Bowl 59 Teaser Ad
Are you ready to love a WeatherTech ad? No shade on the 11-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for...
View ArticleHow News Outlets Covered the Washington, D.C. Plane Crash
News outlets went into breaking news mode on Wednesday night when an American Airlines flight collided with a military helicopter over the Potomac River while approaching Reagan National Airport in...
View ArticleTwenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl...
You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium--and in the company of the world's biggest advertisers--was a...
View ArticleWill AI Be A Benevolent Helper Or An Evil Overlord for Scripps?
For those who haven't kept up with technology and still think the earth is flat, artificial intelligence defines itself as "the ability of machines to exhibit intelligence, especially computer systems....
View ArticleCoach Elevates Joon Silverstein to CMO
Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of...
View ArticleLinkedIn Pulled Legitimate AI Coworkers from Israeli AI Firm MarkeTeam
AI startup MarkeTeam, which has raised $5 million in funding, specializes in using AI agents to replicate marketing tasks for small and medium-sized business. A year ago, the company created LinkedIn...
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