Meta Becomes the Latest Major Company to Pull Back on DEI Initiatives
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo...
View ArticleFanDuel Super Bowl 59 Ads Stop Sending Gronk to Do the Mannings’ Job
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New...
View ArticleAs LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticlePublicis Groupe Forms Leo, Merging Leo Burnett and Publicis Worldwide Agencies
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring...
View ArticleExclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to...
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the...
View ArticleWVEC Anchor Dan Kennedy Moving to WXIA in Atlanta
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for...
View ArticleRashida Jones To Depart MSNBC
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim...
View ArticleSpectrum News Launches Revamped Weeknight News Lineup
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also...
View ArticleThe $5 Billion Blueprint: LTK’s Vision for Creator-Led Brand Growth in 2025
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the...
View ArticleDentsu Americas CEO Michael Komasinski Is Out
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO,...
View ArticleSubstack: Who Needs TikTok? We’ve Got Live Video Now, Too
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change....
View ArticleMartha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media...
View ArticleCriteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since...
View ArticleSinclair Restructures Debt in Possible Hopes of More Deregulation
Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open...
View ArticleThe Trade Desk Acquires Ad Data Provider Sincera
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks...
View ArticleWeek of Jan. 6 Cable News Ratings: Fox News and MSNBC Are the Big Winners of...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first...
View ArticleTools of the Trade: Jeff Maggs from Brunner
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleTikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
TikTok's potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app's lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in...
View ArticleThese Three Technologies Are a Glimpse Into the Future of Advertising
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into...
View ArticleNBC and Sinclair Renew Affiliation Agreements
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals...
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