Better Not Cry! Why Kids on Santa’s Lap Could Be a Retailer’s Latest Liability
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa,...
View ArticleThe Biggest CMO Moves of 2024
2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap...
View ArticleWhatsApp Teams Up With Netflix To Lure Squid Game Fandom
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp...
View ArticleRonny Chieng Doesn’t Want The Daily Show to Be Your Only News Source: ‘I...
Pro tip for Ronny Chieng fans--if you meet him in person, don't say that you only get your news from The Daily Show... even if that happens to be true. "I wouldn't like that," the senior correspondent...
View ArticleIPG’s Initiative Wins Volvo’s $500 Million Media Account
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of...
View ArticleHere’s the Roundup for the Week Ending December 20
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone...
View ArticleHow Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot
The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation...
View ArticleTikTok Communities Like BookTok and MovieTok Need a New Home
A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving...
View ArticleOmnicom Media Group Taps Katie Klein as Chief Investment Officer
Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there,...
View Article4 Retail Media Deals That Changed the Industry in 2024
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other...
View ArticleHangry Kids Get Revenge in Darkly Funny Ads for Wonderful Halos
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges...
View ArticleFox Super Bowl Special Reunites Bill Belichick and Tom Brady
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment...
View ArticleParty City Abruptly Closes All Stores, Lets Employees Go
The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years....
View ArticleAmazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with...
View ArticleThe Biggest TV News Departures and Shake-Ups of 2024
Change doesn't always happen overnight... sometimes it takes an entire year. And you don't have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The...
View ArticleHow US Brands Can Keep Up With the Live Commerce Gold Rush
Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with...
View ArticleBranding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024
It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as...
View ArticleMarketers Believe AI Will Eliminate Jobs — Just Not Theirs
In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance...
View ArticleGrand Junction Reporter Assaulted by Man Who Yelled ‘This is Trump’s America...
KKCO reporter Ja'Ronn Alex was assaulted by a man who followed him back to the station. While Alex was driving back to the station after a story on Wednesday, he noticed a vehicle marked as a Sunshine...
View ArticleThe 20 Best Ads of 2024
Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip...
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