How Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket...
View ArticleLongtime Pittsburgh Anchor David Johnson to Retire
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked...
View ArticleInfographic: The Rapid Rise and Fall of the Metaverse
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience,...
View ArticleAI Influencers Can Now Rep Your Brand. Should They?
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the...
View ArticleFandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely...
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine...
View ArticleFive Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and...
View ArticleWongDoody Expands Leadership Team with Laura Davis as Managing Director US
Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer Laura Davis to the newly created role of managing director,...
View ArticleGray Owned Maine Station Cuts Newscasts
Gray-owned WAGM in Presque Isle, Maine is cutting some of its locally produced newscasts. WAGM announced the move last Thursday on social media. WAGM will be joining forces with WABI, it's Gray Local...
View ArticleKMSP Chief Meteorologist Ian Leonard Getting Treated for Skin Cancer Return
Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station's website, Leonard told viewers about the diagnosis. "Knock knock. Who's there?...
View ArticleOlipop Steps Up Marketing With Its First Holiday Ad Starring Two...
These yetis aren't hiding in the Himalayas, they're ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this...
View ArticleWeek of November 4 Cable News Ratings: Election Week Boosts Fox News to Best...
This is TVNewser's basic cable network ranker and cable news report for the week of November 4, 2024. President-elect Donald Trump's defeat of Vice President Kamala Harris in the 2024 presidential...
View ArticleThe ‘Valuation Gap’ Has Frozen Media M&A. Here’s How It Thaws.
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased...
View ArticleTarget Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding...
View ArticleWhy Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering...
View ArticleKetel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement...
View ArticleOvernight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience...
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the...
View ArticleAnother Gray Station Shares Resources. Drops Local Newscasts
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in...
View ArticleWTAE in Pittsburgh Names Lily Coleman Weekend Morning Anchor
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m....
View ArticleComcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than...
View ArticleNavigating Brand Transformation With Kraft Heinz CMO Todd Kaplan
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this...
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